| A. Had it ever occurred to you that there is a difference between earning a living and making a living.When you work for somebody you earn a living,but when you work for yourself you make a living.The question is now,'how do I make a living?' You make a living when you operate a business of your own.Today,your business can start from the internet and develop to become a big conglomerate.Think big now!
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| B. What is a business? A business is a body or organization that brings together both buyers and sellers.A market is a place where buyers and sellers meet.A business is a place where goods and services are exchanged between buyers and sellers.For a business to strive very well the owner of it must be very passionate about what it offers to customers or consumers.
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| C. Did you know that these businesses,namely,yahoo,ebay,google and a host of other businesses started as portals on the internet;and today they are big conglomerate around the world? You too can think like these guys at yahoo,google and ebay and grow an internet business the would become conglomerates around the world.Think big today!
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| D. Have you started brainstorming on how to start a great business of your own? If you haven't,don't delay! All you need is a million dollar business idea.And did I hear you say how do I get that? By brainstorming! Little wonder,the scripture says that the things that are seen come from the things that are not seen.A unique and niche market idea would catapult you into your wealthy place.
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| E. What is a niche market? A niche market is a market which has not been explored and exploited by any marketers.It is a market where you proffer solutions to people pressing needs which have not been addressed.In other words,it is a market where you solve people's problems that have not been addressed by any bodies or marketers.For instance,confused.com was a niche market as at the time it was created.
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| F. Having understood the meaning of niche market,it is now time to start your internet business.You must now design your website to conform with what the users would want and not with what you want.In other words,you must put yourself in the position of the users and think as they would think!When you design your website,make sure that you supply the information the users want and always remember that content is KING.
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| G. Content is KING and not the graphics,so therefore make sure that your websites contain more contents than graphics;bearing in mind that when users go to the internet they go there to source information and not to look at the graphics and the flash designs it contains.Besides,if your websites contain more graphics than contents,they help to delay the download time than when they contain more contents than graphics.
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| H. Internet users are always impatience when visiting web pages on web addresses.They leave web addresses that have long download times and move on to ones that have short download times! For this reason,websites must not be clustered with graphics which aid long download time,but with contents which help short download time so that the users may spend long time on it to read the information you have provided.
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| I. Now that you have known that users visit the internet,more importantly, to find information and not to buy products;it is left for you to tailor your products and services in a manner that the information you provide informs them. The copywrite must be such that directly talks about your products and services and as well provides a way to purchase them having convinced them of them.
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| J. It is not enough to design a very good looking website which is not searchable by the way of search engines.A website is as good as dead if it is not searchable from the major search engines.In other words,your websites must be visible in the search engines;and that means for them to be seen in the search engines they must be submitted to them.The best place to start submission is through google search engine.
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| K. Now that you have submitted your website to major search engines like Yahoo,Google,Bing and Ask,it is time for you to become a good copywriter.Your website would rank among the top 10 of these engines if you make sure that the following are conformed and complied with,namely,that you don't design your website with a lot of Javascript codes embedded in it;that you continually update your website everyday with fresh content and that you don't use ready-made template as website;that you don't use much of flash content on it. All the above mentioned make your website to be search engine unfriendly.
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| L. Search engine marketing can only be maximized by improving on your search engine optimization.Search engine optimization can only be improved on by updating your website everyday with fresh content.Internet users don't come back to your website if they find out that it is made of stale content.When you continually update your website with fresh content for over a period of six months,you find that it ranks among the top 10 on the first page of Google and other major search engines.When internet users search the engine for a particular keyword,they don't go beyond the first three pages and if your website happens to rank among the top 10 you would have loads of traffic to it.While other web owners pay for traffic,you would enjoy free traffic to your website.
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| Written by Babatunde Olu Oduwole. |